Starting strategies. Planning and organizing an environmental scan / Barbara S. Petersohn -- Smart steps to building your image / Brianna H. Marshall and Cameron Cook -- Build your own outreach technology toolkit / Bonnie Lafazan and Jessica Kiebler -- Using content marketing to reach elusive populations / Robin O'Hanlon and Gali Halevi -- Practical website usability testing / Kathleen Phillips -- Actively engaging with patrons on social media / Kelley Cotter and Sara Baron -- Graphic design on a shoestring budget / Natalie Currie and Susan Urban -- Strategy, intentionality, and impact: a purchasing plan for library promotional swag / Zackary Chance Medlin, Stephanie J. Graves, and Sarah LeMire -- Programming and event planning. Hosting a library de-stress week / Kaela Casey and Laura M. Worden -- "Meet, greet, and eat" outreach: developing a library fair for faculty and staff / Marissa C. Ball, Barbara M. Sorondo, and Sarah J. Hammill -- Hosting a game night in an academic library / Jeffrey Henry -- "Take a paws" with therapy dogs and make it a howling success / Peggy A. Pritchard -- Student performances in found spaces: Shakespeare in the library / Natalie Lopez -- Prepare a picture perfect (wiki)pedia editing party / Alena Principato and Rebecca B. Vargha -- Traveling exhibitions as catalysts for community engagement / Patricia Tuohy and Melanie Welch -- Outreach to select populations. Libpocalypse: a research activity for first-year students / Jessica Long and Jennifer Hicks -- Library outreach during Disability Awareness Month / Natalie Lopez -- Creating an inclusive and empowered graduate and professional student community through the library / Michael Courtney and Erika L. Jenns -- Copyright for creators: bridging law and practice / Carla-Mae Crookendale, Hillary Miller, and Sue Robinson -- Active learning in special collections: a student-curated physical exhibit project / Lindsay Schettler
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