John J. De Goey explores the hidden relationship between bias and financial markets. He makes clear that investors and financial advisers are not the rational decision makers that economic theory assumes them to be, and that "tried and true" investment advice is not always sound--they simply don't realize how their positive outlook on markets is based on industry-wide groupthink. De Goey helps readers understand the subtle but profound challenges of industry bias, with optimism bias as a particularly vexing issue, and that true optimism comes from a shift to unbiased realism.
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